
Corporate publishing media are justifiably regarded by many of the target groups as primarily a tool for advertising. Indeed many publications, even from renowned companies, would confirm the suspicion that the focus is firmly on the company and its products, the contributions originate exclusively from the staff at the company’s PR agency and the design is more evocative of a corporate brochure than a journal. However with “Prophylaxedialog”, which is now available across the whole of Europe, and the journals which have been spun off from it, GABA, the specialist for oral care, has broken new ground. |