During a serious influenza epidemic in Basle the manufacture of Wybert tablets is launched on the basis of a formula developed by Dr. Emanuel Wybert.
1906
The first industrial factory for Wybert pastilles is built In the Alsace town of St. Ludwig (St. Louis).
1917
Operations are split up into two separate companies:
- Goldene Apotheke Basel remains.
- Dr. Hermann Geiger establishes GABA AG with the object of commercially manufacturing and marketing pharmaceutical products (Wybert pastilles/GABA tablets).
1919–1926
Formation of GABA B.V., Holland / Wybert GmbH, Lörrach Tumringen (1921) / DOMA AG, Basle as a holding company
1944
GABA specialises in the field of oral care and launches aronal toothpaste with vitamin A in Switzerland.
1962
Enhancement and expansion of the oral hygiene division owing to the development of organic amine fluoride and the introduction of elmex anti-caries toothpaste
1979
Formation of GABA International AG in Basle as a coordinating office for all the corporate group functions
1986
Introduction of the meridol brand with its unique active ingredient combination of amine fluoride and stannous fluoride
1990
Launch of the elmex SENSITIVE brand
1992
Inauguration of the new "Entenbad" logistics centre in Lörrach-Hauingen
1999
Sale of the Wybert pastilles brand in connection with concentration on core business and commitment to the oral prevention specialist philosophy
2000
Implementation of the new corporate design and the renaming of Wybert give the whole GABA Group a unified identity internally and externally.
2001
Strengthening of the organisation in France and Italy by the acquisition of dental companies Odopharm in Paris and VEBAS near Milan
2004
Colgate-Palmolive finalises acquisition of the GABA Group.
